Auckland major events to rival Melbourne
A summer of non-stop sports, culture and concerts will see Auckland rival Melbourne as the centre of major events, according to the city's tourism boss.
New Zealand’s largest city is poised to see a record number of visitors and a $50 million return on investment in big events, Auckland Tourism, Events and Economic Development (ATEED) chief Brett O’Riley told Stuff.
While the Rolling Stones offered an early highlight at Mt Smart stadium, a bumper three-month period of NRL nines, the Cricket World Cup, Ironman, Foo Fighters and the Eagles would help keep crowds coming back to the city.
The brimming social and sporting calendar was the city’s “biggest ever” mix of events, he said. And in a sign of the scale of the action, he warned Auckland could even overtake Melbourne as the sporting capital.